Perwoll x Sarajevo Film Festival
This year again, Perwoll proudly supports the Sarajevo Film Festival – a prestigious event that brings together artists, film stars, and movie lovers from all over the world. In the world of cinema, where every story deserves to last, Perwoll naturally finds its place as a brand that values authenticity, longevity, and personal expression – both on the big screen and in everyday life.
Perwoll is more than just a classical detergent. It carefully preserves fabrics, protects colors, prolongs the life of clothes, and gently removes signs of wear. Through its “Rethink New” philosophy, the brand invites us to shift our perspective – showing that “new” doesn’t have to mean newly purchased, but rather nurtured, refreshed, and well cared for. In a time when sustainability and personal style are becoming increasingly important, Perwoll proves that we can care for the planet while still looking and feeling our best.
Just as films leave a lasting impression, awaken emotions, and speak the universal language of art, clothes tell the story of who we are and how we present ourselves to the world. That’s why the Sarajevo Film Festival is the perfect place to celebrate the fusion of glamour, style, and powerful storytelling – and Perwoll is here to support each of those stories.
This year, the brand highlights the care of light and white clothes with the introduction of the new Perwoll Light – which allows even the most delicate clothes to look impeccable: gently refreshed, yet actively protected. It gives fabrics long-lasting brightness and softness. Just as the Sarajevo Film Festival celebrates the brilliance and beauty of cinematic art, Perwoll Light helps clothes shine in their full glory – ready for every special moment.
At the heart of every great story lies emotion, authenticity, and attention to detail. That’s why Perwoll and the Sarajevo Film Festival together celebrate what truly lasts – whether it’s a film scene or your favorite piece of clothing.
Because what we love, deserves to last.