A Partnership That Lasts: Coca-Cola in B&H and Sarajevo Film Festival Continue Creating Magic

This summer, we’re all “In Our Own Movie”

More than twenty years of partnership between Coca-Cola in B&H and the Sarajevo Film Festival tells a story of collaboration that has grown into true friendship, mutual trust, and dedication to culture, art, and community.

As one of the main sponsors of the Festival, Coca-Cola in B&H once again brings magic, blurring the lines between the screen and real life. Under the slogan “In Our Own Movie,” Coca-Cola invites visitors to find their own role in the hustle and bustle of the Festival – to be who they want, when they want, and with whom they want. To be the main characters of their cinematic summer: jokers, queens, legends – in their own movie.

A special place in this story is held by the Metalac Open Air Cinema, a cult festival location and one of the favorite spots for all Sarajevo Film Festival visitors, which will feature the recognizable symbols of Coca-Cola.

“We are very proud that through our partnership with the Sarajevo Film Festival, we can contribute to the long-standing tradition of a positive image of Bosnia and Herzegovina that the Festival consistently builds. Through this collaboration, we have the opportunity to support the development of the film scene, with a special focus on young authors, and to jointly promote Sarajevo and Bosnia and Herzegovina as an important regional hub of film art and an unmissable festival destination,” stated Coca-Cola in B&H.

Coca-Cola and the Sarajevo Film Festival continue writing their shared story of cinematic magic, inviting all lovers of the seventh art to become part of the Festival and create their own unforgettable moments – in their own movie.